SEO News

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Latest From SEO Moz

  • Optimizing for Searcher Intent Explained in 7 Visuals March 23, 2019
    Posted by randfishEver get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you e […]
  • The One-Hour Guide to SEO, Part 2: Keyword Research - Whiteboard Friday March 22, 2019
    Posted by randfishBefore doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour […]
  • SEO Is a Means to an End: How Do You Prove Your Value to Clients? March 21, 2019
    Posted by KameronJenkins“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, […]
  • Win That Pitch: How SEO Agencies Can Land New Business March 20, 2019
    Posted by TheMozTeamIf you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasb […]
  • 5 Google Business Profile Tweaks To Improve Foot Traffic March 19, 2019
    Posted by MiriamEllisYour agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic […]

Latest From SEO Book

  • Google Florida 2.0 Algorithm Update: Early Observations March 18, 2019
    It has been a while since Google has had a major algorithm update. They recently announced one which began on the 12th of March. This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before. Please see these tweets for more about that: […]
    Aaron Wall
  • A Darker Shade of Gray March 13, 2019
    Google's original breakthrough in search was placing weight on links & using them to approximate the behavior of web users. The abstract ofThe PageRank Citation Ranking: Bringing Order to the Web reads The importance of a Web page is an inherently subjective matter, which depends on the readers interests, knowledge and attitudes. But there is still […]
    Aaron Wall
  • Left is Right & Up is Down November 16, 2017
    Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable r […]
    Aaron Wall
  • Grist for the Machine October 9, 2017
    Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build "the one" you still may lose everything in the process. Imagine building the most successful consumer product of all time only to realize:'The iPhone is the reason I'm d […]
    Aaron Wall
  • Virtual Real Estate October 9, 2017
    Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren't ideologues. […]
    Aaron Wall

Latest From Pro Blogger

  • How to Overcome Failure in Six Powerful Steps March 21, 2019
    The post How to Overcome Failure in Six Powerful Steps appeared first on ProBlogger. This post is based on episode 190 of the ProBlogger podcast. Most of us don’t want to learn about failure because we don’t want to fail. But we all do. And that’s okay, because failure is an essential part of any business. If you’ve never failed then you’ve probably stayed i […]
    Darren Rowse
  • Nine Ways to Stay Inspired and Avoid Blogger Burnout March 14, 2019
    The post Nine Ways to Stay Inspired and Avoid Blogger Burnout appeared first on ProBlogger. This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”. And it ca […]
    Darren Rowse
  • How to Get Products to Review on Your Blog March 7, 2019
    The post How to Get Products to Review on Your Blog appeared first on ProBlogger. This post is based on Episode 178 of the ProBlogger podcast. Whether your blog is all about reviewing products or you want to review them occasionally, it’s not always easy to get your hands on them. I faced this problem in my early blogging days when I ran a camera review ...m […]
    Darren Rowse
  • 18 Ways to Create Scannable Content for Your Blog February 28, 2019
    The post 18 Ways to Create Scannable Content for Your Blog appeared first on ProBlogger. This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more engagement, and more sharing of your […]
    Darren Rowse
  • How to Make Your List Items and Bullet Points Super Smooth February 26, 2019
    The post How to Make Your List Items and Bullet Points Super Smooth appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke Do you ever use lists in your blogging? They might be bullet points, tips that you’re sharing in a list post, or even a simple list of three or four items in a sentence. If you’ve been writing blog posts […]
    Ali Luke

Latest From John Chow

  • The Price of Loving What You Do March 25, 2019
    Let’s follow a traditional path, shall we? If we were to follow the basic guidelines set out by modern society, the idea is that you’re supposed to go to school and get good grades. (Let’s ignore the challenges of student loan debt for the purposes of this mental journey.) When you graduate with that precious piece of paper in hand, […]
    Michael Kwan
  • Dot Com Lunch – Great Audio with Great Video Edition March 24, 2019
    On this episode of the Dot Com Lunch, I show you how to get great audio with your video by adding a Zoom H1n digital audio recorder to your video setup. Subscribe to my YouTube Channel
    John Chow
  • Little House On The Highway To Cars and Coffee March 24, 2019
    On this episode of the Dot Com Lifestyle vlog, I met up with the Little House on the HWY at South Orange County Cars and Coffee. I checked out the former school bus that got turned into a house and all the multi-million dollar supercars. South OC Cars and Coffee happens every Saturday from 9am to 11am at The Outlets […]
    John Chow
  • The 4 Most Common Split Testing Mistakes March 22, 2019
    Split testing is a necessary evil. It’s tedious and time consuming, however it’s one of the quickest ways to achieve online success.  Using this strategy can add immediate value to your website if conducted properly. You’ll need to take the time to make the necessary preparations to get your site split test ready. But once you’re set there will be […]
    Rizvan Ullah
  • Busy Is Not the Same as Burnout March 21, 2019
    Burnout is hardly a brand new phenomenon, but it is an issue that has been exacerbated by the self-led opportunities of the online economy. Because we’re practically all connected to the Internet at any given time and the startup costs for an online business are practically nil, anyone can do it. Or at least anyone can try to do it. […]
    Michael Kwan

Latest From Search Engine Land

Latest From Shoe Money

  • These Three Businesses Are Marketing in Unusual Ways March 19, 2019
    You’re walking down the street and suddenly a zombie rises up out of the sewer. You scream, throw your backpack at the thing and begin sprinting down the street. And then someone cries out, “Watch The Walking Dead this week.” You stop, turn around, and see the zombie waving at you and smiling. You walk back and it hands you your bag. You were just a victim. […]
    Ben Mattice
  • The Three Pillars of Inbound Marketing March 19, 2019
    You’ve spent entirely too much on your pay per click campaigns. And what have you gained? Maybe a few leads? You just don’t know what you’re doing wrong, but you’re frustrated. Does this sound familiar? Maybe it’s time to start looking down other alleyways for marketing opportunities. Why not try inbound marketing. Today, most of life is connected to the int […]
    Ben Mattice
  • Deep Work vs. Shallow Work March 19, 2019
    Ding! You’ve got mail! You check your e-email. You reply to that one thing and then you remember that other thing you were going to reply to. One bit of “important” work leads to another and soon half the morning is gone. If you’re a freelancer like me, this means you’ve made no money. Sure, you’ve caught up on all the niggling small tasks you’ve put off, bu […]
    Ben Mattice
  • The Top Paying Gig Economy Jobs March 18, 2019
    I was on my way to a writing conference a few months ago when my Uber driver told me how much he generally makes in a weekend. “$800?” I replied, “I struggle to make that in a week sometimes.” But then he told me how much his car payment is. Add on top of that insurance, wear and tear, etc. Some even have to take out Uber driver loans just to get started. My […]
    Ben Mattice
  • Mirror Mirror on the Wall, Will SEO Fall? March 15, 2019
    “My dear, SEO is alive an well. But it’s changing as we speak,” replied the mirror. And the mirror would be correct. SEO is a constantly moving target. Some who don’t understand the “science” would go so far as to say it’s snake oil. But SEO is alive and well…if we can keep ahead of Google. We’re spending $65 billion annually on SEO service, so the money wil […]
    Ben Mattice

Latest From Search Engine Watch

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Latest From Search Engine Round Table

  • Daily Search Forum Recap: March 25, 2019
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web... (Barry Schwartz)
  • Google's rel=prev/next Messaging: Nothing Has Changed
    Google keeps saying the same thing over and over again regarding their communication around the rel=prev/next blunder. Simply that nothing has changed, to do pagination just like you always have been doing and that is it. (Barry Schwartz)
  • Google Search Algorithm Update Fluctuations From March 20th to 22nd
    As you know, we had a pretty big Google update that Google confirmed as a core update on March 12th. Around March 20th, 21st and 22nd, I saw the forum chatter spike back up a bit and the tools light up - but it wasn't as huge as that last update and we were busy with the rel=prev/next thing. (Barry Schwartz)
  • An Active XML Sitemap That Errors Out Won't Slow Google's Crawl
    Martin MacDonald asked Google's John Mueller if Google's crawl behavior might change if an active XML sitemap begins to error out. John said it shouldn't. (Barry Schwartz)
  • Gary Illyes The Googler Who Discovered rel=prev/next Was Not Being Honored
    Want to know which Googler found out that Google was no longer honoring the rel=prev/next? It seems it was Gary Illyes, a Google webmaster trends analyst who we often cover over here, was the individual who noticed this and escalated it to the public. (Barry Schwartz)

Latest From Quick Sprout

  • Create a Website March 20, 2019
    Creating a website is overwhelming. Don’t worry, that’s completely natural when building your first website. When we built our first sites, it was so complicated. And so many articles and YouTube videos on how to create a website made it seem a lot easier than it ended up being. We’ve outlined all the specific steps  [click to continue...]
    Corry Cummings
  • How to Create An Impactful About Page For Your Website March 20, 2019
    You need to put lots of thought and effort into every page of your website. But your About page is arguably one of the most important pages by far. Is it really that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting  [click to continue...]
    Quick Sprout Editorial
  • The Complete Guide to a Mobile Friendly Website March 19, 2019
    Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones. It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their  [click to continue...] […]
    Quick Sprout Editorial
  • How to Add Adsense to Your Website March 18, 2019
    You’ve spent countless hours designing and updating your website. But you’re not getting paid for all of your hard work. Rather than letting your efforts go to waste, you can monetize your website by adding Google AdSense. What is Google AdSense? In short, AdSense is an advertising network run by Google. It’s a free way  [click to continue...]
    Lars Lofgren
  • The Single Best WordPress Plugin Across Every Essential Category March 14, 2019
    WordPress powers 30% of the top 10 million websites. It controls more than 60% of the of the CMS platform market share. Needless to say, it’s a popular solution for running a website. WordPress itself is great; but it’s limited in terms of its built-in functionality. That’s why plugins exist. What exactly is a WordPress  [click to continue...]
    Lars Lofgren

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