SEO News

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Latest From SEO Moz

  • Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level November 20, 2017
    Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Rea […]
  • How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday November 17, 2017
    Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution […]
  • How to Make Your Website More Secure (So Google Doesn't Punish You) November 16, 2017
    Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.Enter Googl […]
  • How to Build the Right Content Marketing Strategy for SEO Growth November 15, 2017
    Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy b […]
  • Rewriting the Beginner's Guide to SEO November 14, 2017
    Posted by BritneyMuller (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '. […]

Latest From SEO Book

  • Left is Right & Up is Down November 16, 2017
    Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable r […]
    Aaron Wall
  • Grist for the Machine October 9, 2017
    Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build "the one" you still may lose everything in the process. Imagine building the most successful consumer product of all time only to realize:'The iPhone is the reason I'm d […]
    Aaron Wall
  • Virtual Real Estate October 9, 2017
    Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren't ideologues. […]
    Aaron Wall
  • Rank Checker Update April 26, 2017
    Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker sect […]
    Aaron Wall
  • DMOZ Shut Down March 21, 2017
    Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed sni […]
    Aaron Wall

Latest From Pro Blogger

  • 217: 4 Things to Consider When Choosing a Domain Name November 20, 2017
    4 Things to Consider When Choosing a Domain Name for Your Blog This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain ...more The post 217: 4 Things to Consider When Choosing a Domain Name app […]
    Darren Rowse
  • 4 WordPress Formatting Tips to Make Your Posts More Readable November 14, 2017
    This post is by ProBlogger Writing Expert Ali Luke You’ve finished your post, and you breathe a sigh of relief. After a quick edit you publish it to your blog, and wait for the comments, tweets, shares, or any sort of feedback. But once again, you get nothing. There may ...more The post 4 WordPress Formatting Tips to Make Your Posts More Readable appeared fi […]
    Ali Luke
  • 216: How to Create a Style Guide for Your Blog (and Why You Should) November 13, 2017
    How and Why You Should Create Style Guides for Your Blog In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog AP Stylebook The Chicago ...more The post 216: How to Create a Style Guide for Your Blog (and Why You Should) […]
    Darren Rowse
  • Community Discussion: How Do You Survey Your Readers? November 7, 2017
    As the end of the year nears, you might be thinking about plans for your blogging in 2018. One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. As we plan our surveys, I ...more The post Community Discussion: How Do You Survey Your Readers? appeared first on […]
    Darren Rowse
  • How to Create an Efficient Contact Page That Boosts Your Productivity November 2, 2017
    As you know, most blogs have a contact page. It’s one of the first pages we create when we’re building a new blog. We want people to be able to shower us in praise, offer us lucrative advertising and book deals, and beg us to create wonderful products for them, ...more The post How to Create an Efficient Contact Page That Boosts Your Productivity appeared fi […]
    Paul Cunningham

Latest From John Chow

  • How to Build Deep Links to Boost Your Website in the SERP’s November 20, 2017
    The concept of deeplinking is NOT new but the value placed on it has never been more evident. For those of you not aware of the term “deeplinking”, it refers to building links to internal pages on your website to increase the overall value of your entire site. The reason Google is putting so much emphasis on this concept is […]
    Rizvan Ullah
  • Why Passive Income Is Like the Stock Market November 19, 2017
    More than ten years ago, in the early days of this blog, John wrote about the concept of trading hours for dollars. If you haven’t read that post, I highly recommend you go back and read it. A lot has changed on the Internet since then, but the fundamental philosophy remains the same. Passive income is the way to go, […]
    Michael Kwan
  • Paying for My New Tesla Roadster November 19, 2017
    On this episode of the Dot Com Life Vlog, I check out the SMMOC meetup in Irvine, have Dot Com Lunch at Pho Ba Co, go to the UPS store, go make up shopping, and wire Tesla Motors for the balance owning on the $200K Tesla Roadster that I ordered yesterday. Tesla unveiled the new Roadster at their semi truck […]
    John Chow
  • More Common Blogging Mistakes You Could Be Making November 18, 2017
    When starting a blog, you have to be very careful today because there is no shortage of other relevant blogs your visitor can turn to. Mistakes made during content writing and blog setup can be very costly because once a visitor leaves your domain, it will be very hard to get them back, especially when they had an initial bad […]
    Rizvan Ullah
  • The Fundamentals of a Great YouTube Video Description November 17, 2017
    YouTube isn’t new. I don’t need to tell you that. It was a revolutionary video sharing platform for the masses well before Google acquired it, effectively cannibalizing the now defunct Google Video platform. A big difference that has emerged these last couple of years, however, is the accessibility of high quality video — both as consumers and as creators — […]
    Michael Kwan

Latest From Search Engine Land

  • SearchCap: Featured snippets, SEO consistency & user experience November 20, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Featured snippets, SEO consistency & user experience appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
    Barry Schwartz
  • Why consistent marketing can pay big results for small industrial manufacturers November 20, 2017
    Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. The post Why consistent marketing can pay big results for... Please visit Search Engine Land for the full article.
    Dianna Huff
  • Webinar: CX in the Age of Social Media November 20, 2017
    Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020,... Please visit Search Engine Land for the full article.
    Digital Marketing Depot
  • Is the featured snippet bubble bursting? November 20, 2017
    What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
    Brian Patterson
  • Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor November 18, 2017
    Born in Mazatlán, Mexico, Infante helped popularize mariachi music around the world. The post Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
    Amy Gesenhues

Latest From Shoe Money

  • Why Introverts Thrive in Online Business November 20, 2017
    You're not too shy for business. In fact, being an introvert is more beneficial than you think. Here are several reasons why introverts thrive.
    Ben Mattice
  • Why You’re Not Getting Kickstarter Backers November 17, 2017
    Tick-Tock! Your Kickstarter campaign is running out of time and you haven't reached your goal. Here's what when wrong and how to turn it around.
    Ben Mattice
  • How to Automate Your Passive Income November 16, 2017
    Want even more passive income streams? Then it's time to embrace the automation revolution! Try these automated strategies to supercharge your residual income.
    Ben Mattice
  • Are You Taking GIFs Seriously as a Marketing Strategy? November 6, 2017
    GIFs broke the internet in 2017, so why aren't you using them in your marketing? Let's explore the marketing magic behind the GIF.
    Ben Mattice
  • The Real Secret to Making Money with Webinars November 2, 2017
    Are your webinars going over like a lead balloon? Truth is, you can making money with webinars. Here's the real reason behind webinars that convert.
    Ben Mattice

Latest From Search Engine Watch

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Latest From Search Engine Round Table

  • Daily Search Forum Recap: November 20, 2017
    Here is a recap of what happened in the search forums today... (Barry Schwartz)
  • Google: No Plan For Structured Data API
    Google's John Mueller said he is not aware of Google working on or having any plans on working on an API for the structured data testing tool. He asked the webmaster why and what would he use the API for... (Barry Schwartz)
  • Google & The Trust Project: Help Identify Trustworthy News
    In an effort to help with weed out fake news stories and make sure their news results, and core search results... (Barry Schwartz)
  • Google: It Doesn't Hurt If Your Site Ranks With Its IP Address
    Imagine instead of seeing your web site address, i.e. listed in the Google search results for your brand name, instead you see an IP address listed. I am sure some of you have stumbled across this in the past... (Barry Schwartz)
  • Google Adds "Watch Movie" Tab To Knowledge Card
    Google has added a new tab to the movie knowledge panel/card for how to watch the movie. The tab says "watch movie" and will show you where you can watch the movie. In the example below, it gives you two Google sources... (Barry Schwartz)

Latest From Quick Sprout

  • The Most Effective Ways to Generate Leads for Your Business November 20, 2017
    To survive, businesses constantly need to come up with new revenue streams. While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie. The companies who focus on lead generation do more than just survive—they thrive. That’s where I want you  [click to continue.. […]
    Neil Patel
  • How to Create a Highly Effective Value Proposition November 17, 2017
    I see people make this mistake all the time. They come up with a slogan and assume it’s an effective value proposition. Yes, slogans are a great way to build your personal brand. It’s a great way to help consumers remember who you are. But slogans are not value propositions. What’s a value proposition? It’s a  [click to continue...]
    Neil Patel
  • How to Increase Profits by Analyzing Your Competition November 15, 2017
    How well do you know your competition? Depending on your industry or location, the market may be saturated with businesses providing the same services or offering the same products as your company does. Not everyone will survive. Sooner or later, one or two companies will separate themselves from the crowd. If you want to be  [click to continue...]
    Neil Patel
  • How to Increase Revenue Without Acquiring New Customers November 13, 2017
    What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers. While customer acquisition is great, it’s not always necessary if your primary goal is to  [click to continue...]
    Neil Patel
  • 11 Best Ways to Boost Ecommerce Sales Fast November 10, 2017
    Whether you’re a new business or have been in business for several years, getting more ecommerce sales will benefit your company. Unfortunately, businesses go through plateaus and declines. These things happen, but don’t get discouraged. If you’re having trouble coming up with new ways to get more customers and increase revenue, I can give you  [click to con […]
    Neil Patel

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