SEO News

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Latest From SEO Moz

  • Why Local Businesses Will Need Websites More than Ever in 2019 December 12, 2018
    Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to t […]
    MiriamEllis
  • Evolving Keyword Research to Match Your Buyer's Journey December 11, 2018
    Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords […]
    matthew_jkay
  • Content Comprehensiveness - Whiteboard Friday December 7, 2018
    Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high […]
    KameronJenkins
  • The Guide to Building Linked Unstructured Citations for Local SEO December 6, 2018
    Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms lik […]
    MiriamEllis
  • 7 Search Ranking Factors Analyzed: A Follow-Up Study December 3, 2018
    Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up...A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018. We used a technique of writing these articles published earlier on Moz that generates so […]
    Jeff_Baker

Latest From SEO Book

  • Left is Right & Up is Down November 16, 2017
    Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable r […]
    Aaron Wall
  • Grist for the Machine October 9, 2017
    Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build "the one" you still may lose everything in the process. Imagine building the most successful consumer product of all time only to realize:'The iPhone is the reason I'm d […]
    Aaron Wall
  • Virtual Real Estate October 9, 2017
    Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren't ideologues. […]
    Aaron Wall
  • Rank Checker Update April 26, 2017
    Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker sect […]
    Aaron Wall
  • DMOZ Shut Down March 21, 2017
    Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed sni […]
    Aaron Wall

Latest From Pro Blogger

  • Four Realities of Blogging Every Blogger Should Know About December 13, 2018
    The post Four Realities of Blogging Every Blogger Should Know About appeared first on ProBlogger. Does it look like other bloggers achieve success really easily? Maybe they’re content machines, pumping out great post after great post. Perhaps they’ve just launched yet another course, or have an amazingly swish new design for their blog. Or maybe they always […]
    Darren Rowse
  • 13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters) December 6, 2018
    The post 13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters) appeared first on ProBlogger. Bounce rate is a Google Analytics metric that tells you the percentage of people who “bounce” off your site (i.e. visit your site and leave from the first page they arrive on). To find out your bounce rate, log into your Google Analytics account. (If you […]
    Darren Rowse
  • What Do Your Blog Post Titles Say About Your Brand? November 29, 2018
    The post What Do Your Blog Post Titles Say About Your Brand? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific Use numbers where appropriate Use powerful words and phrases such as “how to”, […]
    Ali Luke
  • Why Bloggers Should Pay Attention to Black Friday and Cyber Monday November 22, 2018
    The post Why Bloggers Should Pay Attention to Black Friday and Cyber Monday appeared first on ProBlogger. Did you know that last year’s Cyber Monday was the largest online sales day in history with $6.59 Billion spent?! (source Adobe Analytics). And from Black Friday (the day after Thanksgiving - the third Thursday of November) through to Christmas, one thir […]
    Darren Rowse
  • 10 Tips to Help You Land a Job as a Freelance Blogger November 15, 2018
    The post 10 Tips to Help You Land a Job as a Freelance Blogger appeared first on ProBlogger. This post is based on Episode 185 of the ProBlogger podcast. Whether you’re looking to become a full-time blogger, want to supplement your blogging income, or simply want to make a bit of money to support your own blog as it grows, finding a paid blogging job can hel […]
    Darren Rowse

Latest From John Chow

  • Why Inspiration Is For Amateurs December 13, 2018
    As bloggers, vloggers, social media influencers and online content creators, we are constantly searching for the next big, fun and potentially profitable idea. I’ve always said that overcoming writer’s block isn’t really a valid excuse, because writer’s block is the default status and not the exception. You need to be consistent and you need to deliver quali […]
    Michael Kwan
  • Instagram Branding and Marketing Tips for CEOs and Professionals December 12, 2018
    You only get one chance to make a great first impression. On the internet, this is usually through your main website, blog, or social media. However, it seems like this is now happening on Instagram more than any other platform lately. With this in mind, you want to make sure your first impression counts. This means making sure you have […]
    Kristel Staci
  • The MOST Important Key Traits for a Productive Employee December 11, 2018
    Employees are the lifeblood of your organization. Running a profitable business means that you must be able to delegate responsibility and trust that the job will be done with the utmost of integrity.  This begins and ends with hiring the right person for the job. If you miss this important step in your business development it could cost you millions […] […]
    Rizvan Ullah
  • The Story of Spilled Coffee December 10, 2018
    Here’s a story that I came across the other day. It’s obviously not really a true story, but the lesson to be learned certainly rings true and it’s something we should all take to heart, because it’ll change how you choose to view the world around you and how you choose to react or respond to your environment. Picking Up […]
    Michael Kwan
  • Cars and Coffee for The Holidays December 10, 2018
    Two film crews, cars decorated for the holidays and toys for US Marines are just some of the highlights for this week’s South OC Cars and Coffee. Enjoy and Merry Christmas!
    John Chow

Latest From Search Engine Land


Latest From Shoe Money

  • Affiliate Marketing Ideas for Personal Finance Bloggers December 5, 2018
    Anyone can be a blogger. And pretty much anyone can be a decent blogger. But being a great blogger, one that brings in an actual income, that is a much different story. It’s easy for many bloggers to find great affiliate product or service ideas for their niche. Personal finance is a bit of a different beast. You’re going to usually find the audience of a pe […]
    Matt Ruley
  • Do All The Marketing! December 5, 2018
    Marketers are creative geniuses didn’t you know? That’s why there are more types of marketing out there than you could count on your toes and fingers. If you’re like me, you want to try everything you can to increase that web traffic, boost your sales, and toss those customers down your sales funnel. That’s why, without much ado, I’m going to give you a blog […]
    Ben Mattice
  • Generation Z is Entering the Workforce: How to Incorporate All Four Generations December 5, 2018
    61 million workers will enter the workforce this year from Generation Z. Next to millennials, this is one of the largest generations to begin working. And yet, fewer people over 60 are retiring as well. We’re looking at a diverse office space and a full-on headache for HR departments across the country. Most upper-level management still remains in the contro […]
    Ben Mattice
  • Ideas for Your New Blog December 4, 2018
    If you’re not taking your passion and turning it into a blog, if you’re just blogging to start a business, there’s absolutely nothing wrong with that. Some people feel they need to be passionate about their blog before they can get started. That’s complete B.S. A blog can be a passion project. But unless you start treating it like a business, you’re not goin […]
    Ben Mattice
  • Help Your Own Damn Self: How to Create a Stellar Personal Development Plan December 4, 2018
    We see self-help being made fun of all the time in film and TV. But we all desire betterment and improvement. Perhaps the reason self-help is such comedy gold is because we all recognize how stinking hard it is to pull ourselves up by our bootstraps. We often feel trapped by our own habits. We feel weak compared to our own sticky imperfections. And when we s […]
    Ben Mattice

Latest From Search Engine Watch

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Latest From Search Engine Round Table

  • Daily Search Forum Recap: December 13, 2018
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
    barry@rustybrick.com (Barry Schwartz)
  • Limited Chatter: Google Search Algorithm Update This Week
    For the past week or so, I've been seeing chatter within the community about Google search algorithm updates. Truth is, the chatter is very limited but those who are complaining are seeing huge changes for their sites in Google search. But again, it does not seem very wide spread.
    barry@rustybrick.com (Barry Schwartz)
  • Google: More On When To Ignore Bad Links
    The other day I reported that Google said in most cases it is perfectly safe to ignore, not act, on bad links pointing to your site. That caused a bit of a ripple through the link building, well, the nofollow, SEO industry. John Mueller from Google has since added more details on what he meant.
    barry@rustybrick.com (Barry Schwartz)
  • Google Hotel Highlight Overlays Now Live
    A month ago, Google began testing putting the hotel highlight details in an overlay window instead of a normal web page window. Well, today Google is rolling out that change.
    barry@rustybrick.com (Barry Schwartz)
  • Google Rolls Out Image Thumbnails In Related Searches
    In August we caught Google testing showing thumbnails or icons in the related searches options in the mobile search results. Well now it seems to be fully live for all searchers on mobile. Not for all queries and related searches but for many.
    barry@rustybrick.com (Barry Schwartz)

Latest From Quick Sprout

  • How to Buy a Domain Name December 13, 2018
    Your domain name is very important. It would be a mistake to gloss over the process of coming up with a name. If you take your project seriously, then you need to start off on the right foot with your name. After all, it’s going to be with you for the lifetime of whatever business  [click to continue...]
    Corry Cummings
  • 12 Tips for Taking Better Marketing Photos for Your Social Media Campaigns December 12, 2018
    Every business needs to be active on social media to be relevant in today’s digital world. If your company is on social media, you’re probably uploading photos to your profile on a regular basis. Pictures and other visual elements will improve your marketing strategy. But it can be challenging to find the right pictures to  [click to continue...]
    Quick Sprout
  • How To Start a Business: 23 Steps To Becoming Operational December 11, 2018
    Starting a business is daunting. There is so much to think about and so much to do. It’s hard enough trying to figure out how to build and grow a business. The last thing we want to think about is figuring out how to put together an operating agreement or picking the right accounting system.  [click to continue...]
    Corry Cummings
  • 10 Marketing Trends That Will Dominate 2019 December 10, 2018
    As we close out 2018 and enter a new year, it’s time to look toward the future. Many of you might be making some new year’s resolutions such as diet changes, workout routines, and quitting bad habits. But outside of your personal goals, you also need to keep an eye on your business operations. More  [click to continue...]
    Quick Sprout
  • How to Drive Retail Sales with Beacon Technology December 7, 2018
    With online shopping growing in popularity, retailers need to come up with new ways to keep their customers engaged to drive sales. Retail stores are no longer just competing with other neighboring shops. Consumers can shop for virtually anything from the comfort of their own homes or even on the go from ecommerce shops. If  [click to continue...]
    Quick Sprout

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